Friday, March 23, 2007

That Ain't Working

That's the way you do it.......

The L.A. Times reports that News Corp. and NBC Universal are about to announce plans for an online video site stocked with TV shows and movies, plus clips that users can modify and share (but no mention of user-created content). The alliance reportedly has already cut distribution deals with Google rivals Yahoo, Microsoft, Time Warner Inc.'s AOL and News Corp.'s MySpace, deals that would allow programming to be packaged and shared with a far wider audience than the site itself would draw.

"It won’t challenge YouTube. YouTube is two parts social experience, one part video experience. That’s how it gets millions of viewers. But this site could draw traffic from or, as viewers learn to seek the show they like rather than the network that produces it. If other networks come on board it could become a significant online destination. ... This thing could take off like a rocket -- or it could expode on the launchpad, with too many partners trying to get their fingers in the design."

No comments: